Louisville, Ky. (march 23, 2021) Adults who are hesitant to take the COVID-19 vaccine my be likely to do so if they know someone who has received it. That’s the premise of the new “Take It From Me” campaign, launched today by the Kentucky Medical Association (KMA), Kentucky Foundation for Medical Care (KFMC), the Foundation for a Healthy Kentucky (FHKy), the Kentucky Hospital Association (KHA), and the Kentucky Primary Care Association (KPCA) to encourage residents to receive the shot when it’s their turn.
“Take It From Me” includes social media advertisements as well as a series of video and print public service announcements that the partner groups will be asking media outlets and health providers across the state to share, particularly as vaccine eligibility in Kentucky now has been expanded to include all adults ages 50 and older. The PSAs feature a diverse group of residents reassuring others to “take it from me” that the COVID-19 vaccine is safe and effective.
“We encourage talking to your physician about the vaccine. But through the ‘Take It From Me’ campaign, we also hope Kentuckians will talk to their friends and neighbors who have received it to help ease any concerns,” said KMA President Dale Toney, M.D., who is featured in the spots. “Millions of people have been safely vaccinated—myself included—and we need as many as possible to receive it to put this pandemic behind us.”
“Many people have questions about the COVID-19 vaccines, and that’s okay,” said Ben Chandler, president and CEO of the Foundation for a Healthy Kentucky. “This campaign features Kentuckians willing to share the answers they have found to the most frequently stated vaccine concerns. It’s our hope that the campaign spokespersons will give those who are vaccine hesitant a higher level of comfort about getting their COVID-19 shot of prevention.”
Nancy Galvagni, president of the Kentucky Hospital Association, agrees: “Our organizations have teamed up because we know that getting more Kentuckians vaccinated is the best way to get our state back to enjoying the things we all miss and protecting everyone’s loved ones. Working around the clock to treat the sickest COVID-19 patients, Kentucky’s hospitals and the dedicated individuals who work there truly understand the impact of this pandemic and they stand ready to help once again by vaccinating as many people as possible. When it’s your turn, we hope you will take this opportunity to get vaccinated.”
“It is imperative that Kentucky residents take the COVID-19 vaccine as soon as they are able. The Kentucky Primary Care Association (KPCA), along with our Federally Qualified Health Center (FQHC), Rural Health Clinic (RHC), and private practice members who provide care to thousands of patients every day, encourage all Kentuckians to roll up their sleeves and get the COVID-19 vaccine. The faster we can get people vaccinated, the quicker we can put this devastating pandemic behind us,” said David Bolt, Chief Executive Officer of the Kentucky Primary Care Association.
In addition to Dr. Toney, who is a board-certified internist and serves as Division Chief of General Internal Medicine and Women’s Health at the University of Kentucky Albert B. Chandler Hospital, the “Take It From Me” campaign features:
Michael Branch, the first Louisville firefighter to contract COVID-19, who is married to a physician and is the father of an infant daughter;
Leigh Doane, M.D., a mother of two young children (with another on the way), and wife of a police officer, specializes in women’s health. She was filmed on-site at her Sterling Health Care OBGYN office in Winchester;
Camille Jordan, RN, BSN, MSN, APRN, FNP-C, CDP, is Senior Vice President of Clinical Operations & Innovation for Signature HealthCARE, LLC, and is a nurse by training;
Edward L. Palmer, Sr., is Pastor of The Sign Of The Dove Church in Radcliff, as well as a Certified Diversity Trainer and social justice advocate, and;
Jason “JP” Phillips, UK Extension Agent for Agriculture in Simpson County, is an avid hunter, fisherman, and outdoorsman. He lives on a farm outside Franklin with his wife and two dogs.
Viewers are encouraged to consult the Kentucky Cabinet for Health and Family Services COVID-19 vaccine website, kycovid19.ky.gov, and hotline, 855-598-2246, for more information on vaccination. The “Take It From Me” campaign will run throughout 2021. The PSAs are available for download below.
A toolkit for community organizations to share is also available here.
“Take It From Me” PSA 1 :30
“Take It From Me” PSA 2 :30
“Take It From Me” PSA 3 :30
“Take It From Me” PSA :15
About the Kentucky Medical Association
Established in 1851, the Kentucky Medical Association is a professional organization for physicians throughout the Commonwealth. The KMA works on behalf of physicians and the patients they serve to ensure the delivery of quality, affordable healthcare. Members of the KMA share a mission of commitment tothe profession and service to the citizens of this Commonwealth that extends across rural and urban areas. From solo practitioners to academicians to large, multi-specialty groups, KMA is the ONLY state association representing every specialty and type of medical practice in Kentucky.
About the Kentucky Foundation for Medical Care
Founded by the Kentucky Medical Association in 1971, the Kentucky Foundation for Medical Care (KFMC) is a 501(c)(3) charitable organization committed to improving the health of all Kentuckians through medical education and public health initiatives.
About the Foundation for a Healthy Kentucky
Funded by an endowment, the mission of the nonpartisan Foundation for a Healthy Kentucky is to address the unmet health needs of Kentuckians by developing and influencing policy, improving access to care, reducing health risks and disparities, and promoting health equity. Since the Foundation opened its doors in 2001, it has invested more than $29 million in health policy research, advocacy, and demonstration project grants across the Commonwealth.
About the Kentucky Hospital Association
KHA was established in 1929. The Association represents hospitals, related health care organizations and integrated health care systems dedicated to sustaining and improving the health status of the citizens of Kentucky. The Association is headquartered in Louisville.